Selling your home

We know that the decision to sell your nest requires a plan.  In that plan, it’s so important to feel heard and valued. If you’re in a partnership, it’s our job to make sure that both sides are on the same page.  

There is a lot to consider – how to price your home, how much deferred maintenance to repair, what updates to make if any…  Currently, we are in a seller’s market, which means our clients also need strong expertise on where and how to make a lateral move.  

This is why we love what we do!  It’s our job to simplify and guide, so that you feel cozy and safe in every decision.  Bottom line is, we know what you get for your house is everything.

Pricing

Pricing your home right from the outset matters.  The longer a house sits on the market, the less attractive it becomes to potential buyers.   Too high, and you won’t get enough offers. Too low, and you’re giving away your most important financial asset.  So we will support you to set the price that is just right.

We will create a Comparative Market Analysis for you, you’ll be able to see what comparably priced homes in the area have sold for.  

*Beware of inexperienced agents just looking for listings who lure you in with false promises of higher prices than the market bears.

Marketing your home

Marketing Your Home

With 15 years experience, we know how to market your home so it reaches the widest possible audience and gets the best offers.  

The National Association of REALTORS® studies show that 82% of real estate sales are the result not of advertising, but of agent contacts through previous clients, referrals, friends and family, and personal contacts, and other agents.  That’s why working with an experienced agent with a great reputation with other agents and an extensive network of relationships in and outside of Boise is so important.

We will market your home with :   

High resolution photos by our professional photographer

Unique Heart in Home style, presence and signage curb appeal

Beautifully worded property descriptions that paint your home it the most beautiful possible light.

Drone videos for maximum perspective for larger lots and view lots.

Your Property will appear on all social media marketing, including Realtor.com, Zillow and Trulia.

Your property will have its own website through Tour Factory.

We actually sit our own open houses so your home gets the attention it deserves (most agents don’t anymore)

The very best photography

Your photos matter!  According to 87% of buyers in 2015, photos are the most important feature on a home search website.*  And more than 90% of homebuyers start their search on the internet. 

That’s why at Heart in Home, only our phenomenal professional photographer will photograph your home and use the best photography layering techniques – to illuminate your home so it looks its most stunning and magnetic.  

* National Association of REALTORS® Profile of Home Buyers and Sellers

Dressing Your Home for Success - What Updates to Make

Our clients often ask what repairs on deferred maintenance and which updates will add the most value in terms of asking price.  Only 10% of buyers can visualize the potential of a home.* So it’s often wise to spend a little on updates. The question is: which updates to make?  We know which updates will deliver the most bang for your buck!

With our rare background in construction, design, and marketing, we know which touches and even minor changes will help make your home the most desirable.  

We will work together within your budget so you can make the improvements and touches that will create the most value.  

We have great relationships with reliable, reasonable vendors for any work that needs to be done.

We will support you in preparing your home or hiring our recommended staging company so your home looks its best in photographs and on tours.   

* National Association of Realtors® 2015 Profile of Home Buyers and Sellers

Wise Negotiation

Navigating the offer and counter-offer process – knowing when to negotiate and when to let a client walk is a mastery that comes with experience. And when it comes time for inspections, buyers can ask for the moon.  This is where trust and communication with our clients come in.

With our background in construction, law, negotiation, and mediation, we will make sure that your negotiation is win-win.